About Garrett Baker

Frontend developer and technical SEO practitioner. I started in digital marketing, moved into implementation, and now build fast, search-ready sites end-to-end.

BACKGROUND

Career Narrative

Garrett Baker

Frontend Developer & Technical SEO

I'm a self-taught frontend developer and technical SEO practitioner with 10+ years building on the web. I started in digital marketing, moved into implementation, and now focus primarily on frontend architecture, Core Web Vitals, and search-oriented site structure. I've shipped 20+ projects end-to-end — from strategy and design through development and post-launch measurement.

How I Work

I started in digital marketing and gradually moved toward implementation — first learning how to audit and fix technical SEO issues, then picking up frontend development to ship the changes myself. Over 10 years I've built and maintained 20+ sites, handling everything from initial architecture through post-launch performance measurement.

I work best on teams that care about output quality: clean component structure, defensible performance numbers, and search-ready markup baked in from the start. I'm async-first, I document decisions, and I'm comfortable owning a feature end-to-end without a lot of hand-holding.

FOCUS AREAS

What I Bring to a Team

I contribute frontend architecture, performance engineering, and technical SEO implementation — with enough measurement experience to tie every decision back to a real signal.

⚡

Performance First

I treat Core Web Vitals as a constraint, not an afterthought — optimizing LCP, CLS, and INP from the initial build.

🔍

Search-Ready Structure

Clean IA, semantic markup, and correct canonical/metadata implementation so crawlers and users navigate the same way.

📈

Defensible Results

I only claim numbers I can trace to a specific project and explain in an interview.

PRINCIPLES

How I Think About the Work

⚡

Performance

Core Web Vitals, lazy loading, and asset optimization are non-negotiable starting points on every build.

🏗️

Clean Architecture

Component boundaries, clear data flow, and documented tradeoffs make handoffs and future changes predictable.

🔧

Technical Excellence

Semantic HTML, accessible markup, and maintainable CSS that holds up without a style guide nearby.

📊

Measurable Outcomes

Every implementation decision connects to a signal — ranking, Core Web Vitals score, conversion rate, or load time.

Looking for a Frontend Developer?

I'm open to remote roles where I can contribute clean, performant, SEO-conscious work. If that sounds like a fit, let's talk.

Get In Touch See My Experience