Paid Media (PPC) Skills and Approach — Google, Meta, LinkedIn

I structure accounts cleanly, test creatives and audiences, and optimize toward qualified outcomes - not just clicks.

PAID MEDIA

What I Focus On

Account structure, intent-driven keywords/audiences, budgets/bids, creative iteration, and reliable tracking.

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Strategic Campaign Setup

Custom PPC strategies tailored to your business goals, target audience, and budget for maximum ROI. Includes campaign structure, keyword research, and budget allocation.

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Compelling Ad Creation

High-converting ad copy and creative assets that capture attention and drive qualified clicks. Includes A/B testing of ad variations and creative optimization.

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Advanced Targeting

Precise audience targeting using demographics, interests, and behavioral data to reach your ideal customers. Includes lookalike audiences and custom audience creation.

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Landing Page Optimization

Conversion-focused landing pages designed to turn clicks into customers with optimized user experience. Includes page speed optimization and conversion tracking setup.

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Performance Analytics

Comprehensive tracking and reporting with detailed insights into campaign performance and ROI. Includes weekly performance reports and strategic recommendations.

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Continuous Optimization

Ongoing campaign refinement and A/B testing to improve performance and maximize your advertising budget. Includes bid optimization and keyword expansion.

PLATFORMS

Where I Advertise

Google Ads

Search, Display, and YouTube advertising to capture high-intent users at the moment they're ready to buy.

Facebook Ads

Targeted social media campaigns that reach your ideal audience with engaging visual content.

LinkedIn Ads

B2B focused campaigns that reach decision-makers and professionals in your industry.

Microsoft Ads

Bing and Microsoft network advertising to capture additional search traffic and reduce competition.

Need help making spend work harder?

I’m happy to review an account, tighten structure, and prioritize tests that move core metrics.

Let's Discuss Your PPC Goals View My Skills