Technical SEO Skills and Approach — CWV, Architecture, Internal Linking
I diagnose technical issues, align content with search intent, and build site architecture that's easy for users and crawlers alike.
Skills I Use in SEO
Technical audits, CWV/performance, internal linking, schema, content mapping, and clear measurement.
Technical SEO Audit
Crawl-based audit using Screaming Frog and Search Console data to identify indexability issues, redirect chains, duplicate content, and Core Web Vitals failures.
Information Architecture
Page hierarchy and URL structure designed around search intent — service-intent clusters for local, topic clusters for informational queries.
On-Page Optimization
Title tags, meta descriptions, heading structure, and internal link anchor text aligned to target keywords and search intent.
Schema Markup
Structured data implementation for local business, FAQs, breadcrumbs, and articles — verified in Google's Rich Results Test.
Local SEO
Google Business Profile optimization, NAP consistency, local-intent page structure, and citation building for service-area businesses.
Search Console & GA4
Measurement setup, conversion tracking configuration, and ongoing monitoring of impressions, clicks, and Core Web Vitals in field data.
What You Can Expect
Next step
Need technical SEO execution support?
I can support teams that need technical SEO implementation tied to measurable product and content outcomes.