Technical SEO Skills and Approach — CWV, Architecture, Internal Linking

I diagnose technical issues, align content with search intent, and build site architecture that's easy for users and crawlers alike.

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SEARCH ENGINE OPTIMIZATION

Skills I Use in SEO

Technical audits, CWV/performance, internal linking, schema, content mapping, and clear measurement.

⚙️

Technical SEO Audit

Crawl-based audit using Screaming Frog and Search Console data to identify indexability issues, redirect chains, duplicate content, and Core Web Vitals failures.

🗂️

Information Architecture

Page hierarchy and URL structure designed around search intent — service-intent clusters for local, topic clusters for informational queries.

📝

On-Page Optimization

Title tags, meta descriptions, heading structure, and internal link anchor text aligned to target keywords and search intent.

🔗

Schema Markup

Structured data implementation for local business, FAQs, breadcrumbs, and articles — verified in Google's Rich Results Test.

📍

Local SEO

Google Business Profile optimization, NAP consistency, local-intent page structure, and citation building for service-area businesses.

📊

Search Console & GA4

Measurement setup, conversion tracking configuration, and ongoing monitoring of impressions, clicks, and Core Web Vitals in field data.

PROVEN RESULTS

What You Can Expect

300%

Organic Traffic Growth

Directional average across SEO-focused engagements — driven by technical audits, IA restructuring, and keyword targeting, measured over 6–12 months.

95+

Lighthouse Score

Achieved on the BearGorilla production site across Performance, Accessibility, Best Practices, and SEO categories.

20+

Projects Shipped

End-to-end builds and SEO implementations delivered solo — from initial scope through post-launch measurement.

Want help improving search performance?

If you’re tackling technical debt or planning content, I’m happy to jump in and help.

Let's Discuss Your SEO Goals View My Skills