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Engineering Capabilities

I focus on frontend architecture, performance engineering, and technical SEO implementation with measurable delivery outcomes.

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CAPABILITY AREAS

What I Work On

The engineering disciplines I practice most consistently and bring to teams.

UI

Frontend Architecture

I build component-driven frontends with Astro, TypeScript, and Tailwind. My focus is on clean boundaries, predictable data flow, and markup that holds up without a style guide — fast to ship, easy to extend.

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CWV

Performance & Core Web Vitals

I treat LCP, CLS, and INP as constraints from day one — optimizing image pipelines, eliminating render-blocking resources, and targeting 95+ Lighthouse scores. Performance is a deliverable, not a post-launch audit item.

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SEO

Technical SEO

I implement search-ready site structure: semantic HTML, correct canonical and metadata setup, IA that matches search intent, internal link architecture, and schema markup. I audit, fix, and verify with Search Console and Screaming Frog.

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GA4

Analytics & Measurement

I set up GA4, configure conversion tracking, and build reporting that ties implementation decisions to business signals — organic traffic, Core Web Vitals improvements, and lead-gen metrics I can defend in an interview.

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WORKING STYLE

How I Work

Async-first, outcome-tied delivery with a focus on maintainability.

ASY

Async-first execution

I document decisions, write structured updates, and maintain clear ownership so projects stay in motion across time zones without sync-heavy overhead.

KPI

Outcome-tied delivery

Every implementation decision connects to a measurable signal — Lighthouse score, ranking, load time, or conversion rate. I ship incrementally and verify before expanding scope.

OPS

Maintainable by default

Clean component boundaries, typed interfaces, and documented tradeoffs mean the next person — or future me — can extend the work without archaeology.

OUTCOMES

Selected Results

Concrete outcomes from projects I've shipped — numbers I can explain and defend.

300%
Organic Traffic Growth
Directional average across SEO-focused engagements — driven by technical audits, IA restructuring, and keyword targeting, measured over 6–12 months.
95+
Lighthouse Score
Achieved on the BearGorilla production site across Performance, Accessibility, Best Practices, and SEO categories.
20+
Projects Shipped
End-to-end builds and SEO implementations delivered solo — from initial scope through post-launch measurement.
PROCESS

My Process

A lightweight, repeatable delivery loop I apply on most projects.

1

Discovery

Align on goals, constraints, and baseline metrics. Define success before writing code.

2

Build

Ship focused increments with performance guardrails and regular check-ins against the spec.

3

Validate

QA interaction flow, Lighthouse scores, and indexability before declaring a feature done.

4

Iterate

Measure against the baseline, prioritize the next highest-impact improvement, repeat.

CAPABILITY DETAILS

What Each Area Covers

What I typically own and implement within each capability area.

UI

Frontend Architecture

Component-driven builds with Astro, TypeScript, and Tailwind — clean, performant, and easy to extend.

  • Astro + TypeScript component structure
  • Tailwind-based responsive design
  • Performance-first image and asset pipeline
  • Accessible, semantic markup
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SEO

Technical SEO

Search-ready IA, crawlability fixes, and on-page implementation — audited, fixed, and verified with real data.

  • Technical SEO audit (Screaming Frog + GSC)
  • IA and internal link restructure
  • Schema markup implementation
  • Core Web Vitals optimization
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GA4

Analytics & Measurement

GA4 setup, conversion tracking, and reporting tied to the signals that actually matter.

  • GA4 configuration and event tracking
  • Search Console integration
  • Core Web Vitals field data monitoring
  • Conversion and goal tracking
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Next step

Need this capability profile on your team?

If these capabilities align with your stack and team needs, I'm happy to share role-relevant examples.

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